Jelly Rolls are collections of 2 1/2" x 42" strips of fabric produced by Moda Fabrics. Jelly Rolls typically include 40 strips of fabric but can vary. When Southern Fabric makes jelly rolls, we typically only have 12-20 strips. We focus on color-ways. All of our strips are die-cut by hand in our manufacturing facility. Other fabric manufacturers offer similar products such as Pops, Twice the Charm, Rolls, Roll Ups and Rolie Polies - you get the picture!