Designed by Lori Holt for Riley Blake, this jelly roll includes 40 - 2.5 x 44 inches (6.35 cm x 111.76 cm) fabric strips from the Prim collection. There are 40 different fabrics in this collection. All fabrics are 100% cotton and quilt shop quality. This is not a custom precut. It was manufactured and packaged by Riley Blake.