Designed by Jen Kingwell for Moda, this jelly roll includes 40 - 2.5 x 44 inches (6.35 cm x 111.76 cm) fabric strips from the Winkipop collection. There are 31 different fabrics in this collection. All fabrics are 100% cotton and quilt shop quality. This is not a custom precut. It was manufactured and packaged by Moda.